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Why Exhibit?
Who comes to the trade shows?
- 83% have the authority to purchase or are a decisive
influence in the purchasing decision of a company.
- 72% intend to make a purchase in the near future.
- 89% of visitors who travelled from overseas or from
interstate did so specifically to attend.
- 54% came specifically to see new products and services.
- 46% made the decision to attend a show two weeks before
it started.
Why do they come?
- 54% to keep up to date with available products and services.
- 40% to keep up to date with technology.
- 48% for information.
Source EEAA
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